“Can a Southeast Asian womenswear DTC brand scale into a global omnichannel business serving the Asian diaspora?”
Love, Bonito began in 2010 as a Singapore-based blogshop and evolved into Southeast Asia's largest direct-to-consumer omnichannel womenswear brand. Its 2021 Series C funded geographic expansion (Philippines, US) and an omnichannel build-out. The embedded finance angle is purely buyer-side: payments acceptance, BNPL at checkout, and FX/treasury for cross-border revenue — not a finance product of its own.
Love, Bonito's lending and capital products are provided by ShopBack PayLater.
Love, Bonito uses Airwallex for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 4 layers in Love, Bonito's stack: Payments / PSP (PayPal and Adyen); Lending (ShopBack PayLater and ShopBack PayLater (3-instalment BNPL at checkout, Singapore)); Unified APIs (Airwallex); FX & payouts (Airwallex).
Love, Bonito is founded in 2010 and headquartered in Singapore.
Love, Bonito has raised $80.0M in total (latest round: Series C, 2021).
Get a read on where your own stack stands against Love, Bonito and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.