Keap
“Can a small-business CRM become the system of record for both customer acquisition AND how cash moves through a service business?”
Founded2001
HQChandler, Arizona, USA
FoundersClate Mask, Scott Martineau, Eric Martineau
Total raised$125M+
Latest roundAcquired by Thryv Holdings
Valuation$76.9M (acquisition)
IndustryHorizontal SaaS / CRM & Marketing Automation
The story
Founded 2001 as Infusionsoft, an email marketing and sales automation platform for small businesses. Rebranded to Keap in 2019 to emphasize CRM and small-business automation more broadly. Embedded payments became core in 2020 with the Stripe partnership, turning Keap from a 'help SMBs win customers' tool into a system that also moves cash via invoices and order forms. Eventually acquired by Thryv Holdings.
Last 12 months
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Product timeline
0
Acquired by Thryv Holdings· acquisition
2001
Founded as Infusionsoft in Mesa, Arizona by Clate Mask and the Martineau brothers· founding
2013
Raised $54M from Goldman Sachs· funding
2019
Rebranded from Infusionsoft to Keap· pivot
2020
Partnered with Stripe as preferred global payments provider, powering integrated payments across Keap Grow, Keap Pro and Infusionsoft· payments
The stack
3 layers disclosed in Keap’s embedded-finance stack
Payments / PSP
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: minor
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.