“Can a small-business CRM become the system of record for both customer acquisition AND how cash moves through a service business?”
Founded 2001 as Infusionsoft, an email marketing and sales automation platform for small businesses. Rebranded to Keap in 2019 to emphasize CRM and small-business automation more broadly. Embedded payments became core in 2020 with the Stripe partnership, turning Keap from a 'help SMBs win customers' tool into a system that also moves cash via invoices and order forms. Eventually acquired by Thryv Holdings.
Keap processes payments through Stripe, Keap Pay and Rainforest Pay.
Keap uses Stripe for FX and cross-border payouts.
Keap integrates with QuickBooks and Xero.
The Embedded Finance Index 2026 maps 3 layers in Keap's stack: Payments / PSP (Stripe, Keap Pay and Rainforest Pay); FX & payouts (Stripe); Accounting (QuickBooks and Xero).
Keap was founded by Clate Mask, Scott Martineau and Eric Martineau and is founded in 2001, headquartered in Chandler, Arizona, USA.
Keap has raised $125M+ in total (latest round: Acquired by Thryv Holdings; valuation: $76.9M (acquisition)).
Get a read on where your own stack stands against Keap and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.