GreatAmerica
“Can a family-owned equipment finance company become the embedded financial services backbone for technology vendors, MSPs, and equipment dealers by layering billing, usage programs, and capital on top of its leasing infrastructure?”
Founded in 1992, GreatAmerica started as a traditional commercial equipment leasing company. Over time it expanded beyond direct leasing to offer vendor financing programs for manufacturers, distributors, and resellers — essentially becoming embedded finance infrastructure for equipment vendors. The company has increasingly built out adjacent services including custom billing, usage-based programs, and As-A-Service program support, moving from pure capital provider toward a financial technology platform for managed service providers and technology resellers.