FreeUp
“Can a curated, top-1% freelancer marketplace win eCommerce and Amazon seller clients by combining rigorous vetting with fast matching and hassle-free billing?”
Founded2016
HQSaint Petersburg, FL, USA
IndustryMarketplace / Gig economy
The story
Founded in 2016 as a freelancer marketplace specifically targeting Amazon sellers, FreeUp differentiated itself by admitting only the top 1% of freelancer applicants after a rigorous vetting process. The platform quickly expanded to serve all eCommerce businesses. On the financial infrastructure side, FreeUp evolved from early multi-processor billing (Paysimple, BlueSnap, Armatic, Stripe) to consolidating freelancer payouts through Tipalti, reflecting a maturation in its payments and disbursements stack.
Last 12 months
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Product timeline
2016
FreeUp launched as a pre-vetted freelancer marketplace targeting Amazon sellers, operating as Next Net Media, LLC DBA FreeUp.· pivot
2016
Expanded beyond Amazon sellers to serve broader eCommerce businesses.· pivot
2016
Integrated Paysimple, BlueSnap, and Armatic as ACH payment processors for client billing.· banking
2017
Added Stripe as a credit card payment processor alongside existing processors.· banking
2022
Transitioned freelancer payouts to Tipalti, enabling PayPal, ACH, and eCheck payout options globally.· banking
The stack
Accounting gap: minor