← Embedded Finance Index 2026

Fidelity Investments

Can Fidelity Investments transform from the world's largest private asset manager into an end-to-end financial infrastructure platform — spanning clearing, custody, digital assets, open banking, and embedded workplace finance — while defending its retail brokerage and 401(k) franchises?

Founded1946
HQBoston, Massachusetts, USA
FoundersEdward C. Johnson II
Latest roundGeneral Corporate Purpose
IndustryFintech / Investment
The story

Founded in 1946 as a mutual fund manager, Fidelity evolved into one of the world's largest full-service financial institutions, operating broker-dealer, clearing, custody, workplace retirement, and wealth management businesses. Over the past decade, Fidelity has systematically built embedded finance infrastructure for third-party wealth managers and broker-dealers (via National Financial Services clearing, Integration Xchange, and WorkplaceXchange APIs) while simultaneously expanding its own retail financial services stack including cash management, bill pay, securities-backed lending, and foreign exchange. Most recently, Fidelity has entered the stablecoin and digital assets space by issuing the Fidelity Digital Dollar through its own nationally chartered digital assets bank entity, signaling a move toward being a vertically integrated financial infrastructure provider rather than just an asset manager.

Last 12 months
2025-01
2023-10
Product timeline
1946
Edward C. Johnson II founds Fidelity Management & Research Company as a mutual fund manager in Boston.· pivot
1974
Fidelity launches one of the first money market funds, broadening its product suite beyond equity funds.· banking
1989
National Financial Services LLC established as Fidelity's clearing and custody subsidiary for broker-dealers.· banking
2018
Fidelity Digital Assets launched, marking the firm's formal entry into institutional digital asset custody and trading.· banking
2022
Fidelity launches Fidelity Crypto retail crypto trading product, extending digital asset access to retail brokerage customers.· banking
2023
Fidelity co-leads Akoya open banking initiative, positioning as a data aggregation alternative to screen-scraping for US financial data sharing.· pivot
2025
Fidelity Digital Assets introduces the Fidelity Digital Dollar (FIDD), a USD-pegged stablecoin issued under its national bank charter entity.· banking
Regulated entities
5
regulatory licences held by Fidelity Investments
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
9 layers disclosed in Fidelity Investments’s embedded-finance stack
Payments / PSP
Fidelity FOREX Inc. (self-operated)National Financial Services LLC — trade execution & clearing (self-operated)
Banking / BaaS
in the full report
Lending
in the full report
Payroll
in the full report
Open banking
in the full report
Unified APIs
in the full report
FX & payouts
in the full report
Crypto
in the full report
Accounting
in the full report
Accounting gap: minor
10 more providers across 8 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.