← State of Embedded Finance 2026

Fidelity

Can Fidelity own the rails — custody, data access, workplace retirement, and lending — that connect Americans to their financial lives across every life stage?

Founded1946
HQBoston, Massachusetts, USA
FoundersEdward C. Johnson II
IndustryFintech / Investment
The story

Founded in 1946 as a mutual fund manager, Fidelity evolved into one of the largest diversified financial services firms globally, offering retail brokerage, retirement plan administration, institutional custody, and wealth management. Over the decades, Fidelity increasingly embedded financial products into its platform for both consumers and employers — including securities-backed lending, workplace retirement plans, and stock plan services. In the 2020s, Fidelity leaned into open banking infrastructure via its co-founding and leadership of Akoya, positioning itself as a data access gatekeeper for the US financial system.

Last 12 months
2023-10
Product timeline
1946
Fidelity Management & Research Company founded by Edward C. Johnson II as a mutual fund manager.· pivot
1974
Fidelity launched its discount brokerage service, expanding beyond mutual funds.· banking
1993
Fidelity Charitable established, broadening the firm's financial services footprint.· banking
2018
Fidelity launched Fidelity Digital Assets, entering the institutional crypto custody space.· banking
2020
Fidelity launched Akoya, a data aggregation network for open banking in the US, subsequently led its expansion.· pivot
2022
Fidelity announced plans to allow 401(k) participants to allocate a portion of retirement savings to Bitcoin, marking a major embedded crypto move.· banking
2023
Fidelity and PNC led Akoya's US open banking push to provide bank-permissioned data access as an alternative to screen scraping.· pivot
Regulated entities
Broker-dealer
US
Fidelity Brokerage Services LLC
Investment Adviser
US
Fidelity Management & Research Company LLC
Trust Company
US
Fidelity Management Trust Company
The stack
Lending
Securities-Backed Line of Credit (SBLOC)U.S. Bank Flexible Capital Line of Credit (via Fidelity collateral)
Open banking
Akoya
Crypto
Fidelity Digital Assets (in-house)
Accounting gap: none