“Can a farm-specific vertical SaaS platform become the system of record for agricultural financial data — connecting farmers, program administrators, lenders, and cooperatives in one standardized data layer?”
Founded in 2021 as a farm funding discovery platform helping farmers navigate USDA grants and programs, FarmRaise evolved into a broader vertical SaaS platform for farm financial management with the launch of FarmRaise Tracks — an agriculture-specific accounting app. The company subsequently embedded payroll (via Salsa) and bank-linking (via Plaid), building a financial OS for small and mid-size farm operations. In 2025 the company expanded its B2B surface area to serve program administrators, agricultural lenders, cooperatives, and research operators, positioning itself as the system of record for farm data across the agri supply chain.