← State of Embedded Finance 2026

FarmRaise

Can a farm-specific vertical SaaS platform become the system of record for agricultural financial data — connecting farmers, program administrators, lenders, and cooperatives in one standardized data layer?

Founded2021
HQUnited States
Latest roundSeed, December 2021
IndustryVertical SaaS / Agriculture
The story

Founded in 2021 as a farm funding discovery platform helping farmers navigate USDA grants and programs, FarmRaise evolved into a broader vertical SaaS platform for farm financial management with the launch of FarmRaise Tracks — an agriculture-specific accounting app. The company subsequently embedded payroll (via Salsa) and bank-linking (via Plaid), building a financial OS for small and mid-size farm operations. In 2025 the company expanded its B2B surface area to serve program administrators, agricultural lenders, cooperatives, and research operators, positioning itself as the system of record for farm data across the agri supply chain.

Last 12 months
2025-06
2025-05
2025-01
Product timeline
2021
FarmRaise founded and raised Seed round led by Susa Ventures; launched farm funding platform to help farmers discover grants and USDA programs.· pivot
2022
Launched FarmRaise Tracks, a mobile farm accounting and finance management application for small farm operations.· banking
2024
Integrated Salsa as embedded payroll partner, launching FarmRaise Payroll (Premium + Payroll plan) to serve farm-specific payroll needs including seasonal labor.· payroll
2024
Integrated Plaid for bank account linking within both FarmRaise Tracks and the FarmRaise Payroll product for instant verification.· banking
2025
Launched partnership with Avalo and expanded platform focus to program administrators, agricultural lenders, cooperatives, and on-farm research operators.· pivot
The stack
Payments / PSP
Stripe
Payroll
Salsa
Open banking
Plaid
Accounting gap: minor