“Can Deliveroo leverage its marketplace data and order flow to become the financial services OS for restaurant and rider livelihoods — turning delivery infrastructure into embedded capital, insurance, and payment products?”
Founded in 2013 as a pure food-delivery marketplace in London, Deliveroo rapidly expanded across Europe and the Middle East, backed by Amazon and multiple VC rounds. The company IPO'd on the LSE in 2021 but suffered a disappointing debut amid gig-economy concerns. Following acquisition by DoorDash in 2024, Deliveroo has leaned further into embedded finance — adding Klarna BNPL for consumers, rider insurance via Qover and Marsh/Chubb, and in early 2026 launched Deliveroo Capital (MCA funding for restaurant partners via Liberis), mirroring the embedded lending playbook used by DoorDash, Uber Eats, and Shopify.
Deliveroo processes payments through Stripe Connect.
Deliveroo's lending and capital products are provided by Liberis.
Deliveroo's embedded insurance is provided by Zego.
The Embedded Finance Index 2026 maps 4 layers in Deliveroo's stack: Payments / PSP (Stripe Connect); Lending (Liberis and Deliveroo Capital (Merchant Cash Advance)); Insurance (Zego); Spend / AP (Coupa).
Deliveroo is founded in 2013 and headquartered in London, United Kingdom.
Deliveroo has raised $1.7B+ (pre-IPO) in total (latest round: Post-IPO Equity; valuation: ~$12.2B (IPO range, March 2021)).
Get a read on where your own stack stands against Deliveroo and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.