“Can a legacy dealership CRM/DMS become the embedded financial and operational OS for auto retail under Solera's ownership?”
DealerSocket started in 2001 as a CRM and training provider for auto dealers, expanding into a full dealership operating suite spanning CRM, DMS (IDMS, Auto/Mate), digital retail (PrecisePrice), websites (DealerFire), inventory (Inventory+), and equity mining (RevenueRadar). After being acquired by Solera Holdings, DealerSocket has been progressively consolidated into Solera's Vehicle Solutions stack — most visibly in 2025 when it deprecated legacy third-party payment integrations (Repay 2.0, Paymaxx Pro, Sigma) in favor of Peri by Solera as the preferred embedded payment provider, and introduced SocketCredit for in-CRM credit bureau pulls.
DealerSocket processes payments through Peri by Solera, Repay, Paymaxx Pro and Sigma.
DealerSocket uses Equifax, Experian and TransUnion for KYC and identity verification.
DealerSocket's lending and capital products are provided by LenderSocket (in-house) and SocketCredit (in-house).
DealerSocket integrates with QuickBooks and Sage Intacct.
The Embedded Finance Index 2026 maps 4 layers in DealerSocket's stack: Payments / PSP (Peri by Solera, Repay, Paymaxx Pro and Sigma); Lending (LenderSocket (in-house), SocketCredit (in-house), LenderSocket, SocketCredit and 2 others); KYC (Equifax, Experian and TransUnion); Accounting (QuickBooks and Sage Intacct).
DealerSocket was founded by Brad Perry and Jonathan Ord and is founded in 2001, headquartered in Westlake, Texas, United States.
DealerSocket's acquisitions include Auto/Mate (2020).
Get a read on where your own stack stands against DealerSocket and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.