Daxko
“Can a vertical SaaS platform for health/fitness/nonprofit facilities become the AI-first payments and operations OS for wellness organizations?”
Founded1998
HQBirmingham, Alabama, United States
Total raised$8.2M (disclosed); PE-backed
Latest roundPE Growth
IndustryVertical SaaS / Health & Fitness
The story
Daxko began as a member-management SaaS for YMCAs and nonprofit community centers, expanded via roll-ups (Club Automation, CSI Spectrum, Motionsoft, Zen Planner, SugarWOD, Fitness Force, Exercise.com) into a broader health-and-fitness operating platform, and layered in integrated payments (Daxko Payment Services / Daxko Payments) as a monetization engine. In 2025 the company pivoted to an AI-first strategy, embedding GPT-class models into its scheduling, billing, and engagement workflows.
Product timeline
1998
Daxko founded in Birmingham, AL to serve YMCAs and nonprofit community centers.· founding
2024
Jeff VanDixhorn appointed CEO to lead next chapter of growth.· leadership
2025
Announces AI-first strategy across platform architecture and member experience.· pivot
The stack
3 layers disclosed in Daxko’s embedded-finance stack
Payments / PSP
Daxko Payment Services (self-operated)AdyenChase PaymentechTSYSElavonGlobal PaymentsFirst Data (Buypass)PayaVeriFone Payware Connect
Money movement
in the full report
KYC
in the full report
Accounting gap: none
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.