“Can a cloud-native dental PMS own the full financial stack — payments, financing, and insurance reconciliation — that flows through 80,000+ dental practices?”
Founded 2004 as a pure cloud-based dental practice management software (PMS), Curve spent its first decade competing on cloud-native architecture versus on-prem incumbents like Dentrix and Eaglesoft. From 2013 the company incrementally added embedded finance capabilities — integrated payments, then CareCredit financing — but relied on third-party partners like Global Payments Integrated. In 2025, Curve made a decisive shift to owning the financial layer with the launch of Curve Pay, an embedded payments product powered by Stripe with auto-posting and next-day payouts, followed in 2026 by embedding Klarna BNPL directly at the point of treatment. The company is now positioning itself as an all-in-one clinical + AI + payments platform for dental practices.