Crystal Practice Management
“Can a vertical EHR for optometry capture the billions in patient payment processing volume flowing through its 8,000+ practice customers by embedding payments natively into clinical workflows?”
Founded in 2004 as a vertical EHR and practice management platform for optometry, Crystal PM operated as pure clinical workflow software for over a decade. The company — operating under the Abeo Solutions legal entity — identified an embedded payments opportunity among its 8,000+ doctor customer base generating billions in processing volume but with no native payments product. By partnering with Rainforest Pay to launch 'Crystal Payments,' Crystal PM pivoted toward becoming a financial and operational OS for optometry practices, embedding payments directly into clinical workflows.