“Can a vertical EHR for optometry capture the billions in patient payment processing volume flowing through its 8,000+ practice customers by embedding payments natively into clinical workflows?”
Founded in 2004 as a vertical EHR and practice management platform for optometry, Crystal PM operated as pure clinical workflow software for over a decade. The company — operating under the Abeo Solutions legal entity — identified an embedded payments opportunity among its 8,000+ doctor customer base generating billions in processing volume but with no native payments product. By partnering with Rainforest Pay to launch 'Crystal Payments,' Crystal PM pivoted toward becoming a financial and operational OS for optometry practices, embedding payments directly into clinical workflows.
Crystal Practice Management processes payments through Rainforest Pay.
Crystal Practice Management is founded in 2004 and headquartered in Austin, TX 78726 (12112 Anderson Mill Road, Building 12-A).
Get a read on where your own stack stands against Crystal Practice Management and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.