“Can an expense management SaaS platform become the embedded financial OS for German mid-market companies by combining corporate cards, ERP integrations, and AI-powered reconciliation?”
Founded in 2017 as Beckett Labs GmbH, Circula pivoted to become a digital expense management platform targeting German SMBs and mid-market companies. The company expanded from pure expense reporting into embedded corporate cards (Cards-as-a-Service via Pliant), blurring the line between SaaS and financial services. By 2025, Circula was processing €100M in card spend annually and had signed clients such as Aston Martin, DATEV, and Securitas, positioning itself as a full spend management platform integrating payroll, HR, ERP, and travel booking systems.