Chimi
“Can a premium Swedish eyewear DTC brand scale internationally through a lean, Shopify-native commerce stack?”
HQStockholm, Sweden
IndustryE-commerce / DTC brand
The story
Chimi AB is a Stockholm-based DTC eyewear brand selling sunglasses and ski goggles direct-to-consumer via chimieyewear.com and related domains. The company operates a Shopify-powered storefront with international shipping, accepting payments via Klarna and Adyen depending on the customer's country. The embedded finance stack is minimal and focused on checkout payment acceptance rather than broader financial services.
Last 12 months
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Product timeline
2015
Chimi AB incorporated in Stockholm, Sweden (registration number 559050-2919), operating as a DTC eyewear brand selling sunglasses and ski goggles.· pivot
The stack
3 layers disclosed in Chimi’s embedded-finance stack
Lending
in the full report
KYC
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.