← Embedded Finance Index 2026

Chimi

“Can a premium Swedish eyewear DTC brand scale internationally through a lean, Shopify-native commerce stack?”

HQStockholm, Sweden
IndustryE-commerce / DTC brand

The story

Chimi AB is a Stockholm-based DTC eyewear brand selling sunglasses and ski goggles direct-to-consumer via chimieyewear.com and related domains. The company operates a Shopify-powered storefront with international shipping, accepting payments via Klarna and Adyen depending on the customer's country. The embedded finance stack is minimal and focused on checkout payment acceptance rather than broader financial services.

Last 12 months

—

Product timeline

2015

Chimi AB incorporated in Stockholm, Sweden (registration number 559050-2919), operating as a DTC eyewear brand selling sunglasses and ski goggles.· pivot

The stack

3 layers disclosed in Chimi’s embedded-finance stack

Payments / PSP

Klarna Adyen

Lending

in the full report

KYC

in the full report

Accounting gap: none

3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Chimi — frequently asked

Who is Chimi's payment processor?

Chimi processes payments through Klarna and Adyen.

Which KYC provider does Chimi use?

Chimi uses Socure for KYC and identity verification.

Who provides Chimi's lending?

Chimi's lending and capital products are provided by Zip.

What is Chimi's embedded finance stack?

The Embedded Finance Index 2026 maps 3 layers in Chimi's stack: Payments / PSP (Klarna and Adyen); Lending (Zip and Zip Buy Now Pay Later); KYC (Socure).

Where is Chimi headquartered?

Chimi is headquartered in Stockholm, Sweden.

Benchmark your own stack

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