Chimi

Chimi AB is a Stockholm-based DTC eyewear and lifestyle brand selling sunglasses and ski goggles globally through its own e-commerce store (houseofchimi.com / chimi-online.com). The company operates on Shopify and does not appear to have made significant embedded finance pivots; its financial infrastructure is oriented around standard e-commerce payment and identity tooling. The brand appears to use Socure for identity/KYC, consistent with growing DTC brands layering fraud and identity verification onto their checkout flows.