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← Embedded Finance Index 2026

Bigcommerce

“Can an open SaaS e-commerce platform compete with Shopify by offering unrestricted payment-provider choice and a partner-powered embedded finance marketplace rather than building proprietary financial infrastructure?”

Founded2009
HQAustin, Texas, USA
Total raised$457.8M
Latest roundIPO (NASDAQ: BIGC), August 2020
IndustryHorizontal SaaS / E-commerce
The story

Founded in 2009 as an SMB-focused SaaS e-commerce platform, BigCommerce has progressively moved upmarket toward mid-market and enterprise merchants, emphasizing open SaaS architecture with zero transaction fees and broad payment-provider choice as a differentiator against Shopify. Rather than building proprietary payment rails or financial products, BigCommerce has adopted an embedded-finance-as-marketplace strategy—offering pre-integrated third-party PSPs, BNPL providers, tax engines, and lending solutions directly within its control panel. The 2020 IPO provided resources to deepen B2B and headless commerce capabilities, while embedded finance layers (tax automation, merchant financing, insurance) remain partner-powered rather than in-house.

Last 12 months
2025-01
2024
Product timeline
2009
BigCommerce founded as a SaaS e-commerce platform for SMB and mid-market merchants.· pivot
2020
BigCommerce IPO on NASDAQ under ticker BIGC, raising ~$216M; stock closed 201% above IPO price on first day.· ipo
2021
Expanded headless commerce and B2B capabilities, introducing native multi-storefront and enterprise features.· banking
2023
Introduced Merchant Financing Solutions within the BigCommerce control panel, partnering with third-party lenders.· lending
2024
Announced rebranding efforts toward 'Commerce.com', expanding platform trust center with ISO/IEC 27001:2022 and related certifications.· pivot
Regulated entities
1
regulatory licence held by Bigcommerce
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
6 layers disclosed in Bigcommerce’s embedded-finance stack
Payments / PSP
StripeAdyenBraintreeCheckout.comWorldpayBluesnapAirwallex
Lending
in the full report
Insurance
in the full report
Unified APIs
in the full report
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: minor
14 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Bigcommerce — frequently asked

Who is Bigcommerce's payment processor?

Bigcommerce processes payments through Stripe, Adyen, Braintree, Checkout.com, Worldpay, Bluesnap and Airwallex.

Who provides Bigcommerce's lending?

Bigcommerce's lending and capital products are provided by Wayflyer and Clearco.

Who handles Bigcommerce's FX and cross-border payouts?

Bigcommerce uses Airwallex for FX and cross-border payouts.

Which insurance provider does Bigcommerce partner with?

Bigcommerce's embedded insurance is provided by SureBright.

Which accounting software does Bigcommerce integrate with?

Bigcommerce integrates with QuickBooks, Xero, NetSuite, Sage and FreshBooks.

What is Bigcommerce's embedded finance stack?

The Embedded Finance Index 2026 maps 6 layers in Bigcommerce's stack: Payments / PSP (Stripe, Adyen, Braintree, Checkout.com and 3 others); Lending (Wayflyer, Clearco, Merchant working capital financing (via third-party partners), Revenue-based financing (Wayflyer) and 2 others); Insurance (SureBright); Unified APIs (Apideck); FX & payouts (Airwallex); Accounting (QuickBooks, Xero, NetSuite, Sage and 1 other).

Where is Bigcommerce headquartered?

Bigcommerce is founded in 2009 and headquartered in Austin, Texas, USA.

How much funding has Bigcommerce raised?

Bigcommerce has raised $457.8M in total (latest round: IPO (NASDAQ: BIGC), August 2020).

Benchmark your own stack

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