Automatiq
“Can a ticket resale automation platform become the financial operating layer for the secondary ticketing market by embedding marketplace payments and data intelligence directly into its platform?”
Founded2013
HQNew York, NY, USA
Latest roundSecondary - Private
IndustryVertical SaaS / Ticketing & Live Events
The story
Founded in 2013 as Broker Genius, the company built repricing and distribution tools for the secondary ticket market. It rebranded to Automatiq and expanded its platform to include a B2B Marketplace product, requiring it to build real payments infrastructure for marketplace money movement. It adopted Modern Treasury to power ACH/wire payouts and ledger-of-record capabilities, saving an estimated one year of development time and enabling real-time payouts at scale for clients handling over $9B in annual ticket inventory.
Last 12 months
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Product timeline
2013
Founded as Broker Genius, a ticket resale automation platform for pricing in the live event secondary market.· pivot
2022
Rebranded from Broker Genius to Automatiq, expanding beyond pure pricing automation.· pivot
2023
Launched B2B Marketplace product to facilitate money movement between ticket buyers and sellers, using Modern Treasury for payments and ledger infrastructure.· banking
The stack
2 layers disclosed in Automatiq’s embedded-finance stack
Money movement
Ledger
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.