Arc Site
“Can a field-drawing and proposal tool become the end-to-end sales platform for home-services contractors by embedding financing at the point of estimate?”
Founded in 2015 as Arctuition, ArcSite launched as an iPad-based field sketching and CAD tool for consulting engineers. The company pivoted toward the broader field-service and home-improvement contractor market, repositioning as a visual sales estimation and proposal platform. The embedded finance layer followed: by integrating Wisetack and Sunlight Financial directly into proposals, ArcSite enabled contractors to offer consumer financing at the point of sale without leaving the app — a classic vertical SaaS move to increase contractor close rates and embed financial services into the workflow.