AccuLynx
“Can a vertical roofing CRM own the full financial workflow — payments, financing, accounting — for residential roofing contractors?”
Founded2008
HQBeloit, Wisconsin, United States
FoundersRich Spanton
Valuation$2.35B (cancelled Verisk acquisition, 2026)
IndustryVertical SaaS / Construction
The story
AccuLynx has focused exclusively on residential roofing contractors since 2008, evolving from a pure CRM into an all-in-one business management platform. The embedded finance layer (AccuPay for payments, AccuFi for consumer financing) was added starting around 2021-2023 to deepen platform revenue and stickiness. In 2026, Verisk agreed to acquire AccuLynx for $2.35B; Verisk later tried to terminate the deal but a Delaware Chancery Court ruled the termination invalid.
Product timeline
2008
Rich Spanton founds AccuLynx (Exactlogix, Inc.) as first cloud-based roofing CRM.· pivot
2021
Launches integrated payment processing (AccuPay) and financing.· banking
2023
AccuFi financing tool launched, powered by Acorn Finance.· lending
2026
Verisk announces $2.35B acquisition; Delaware Chancery Court later ruled Verisk's termination of the deal invalid.· acquisition
The stack
4 layers disclosed in AccuLynx’s embedded-finance stack
Payments / PSP
PayrixAccuPay (self-operated)
Money movement
in the full report
Lending
in the full report
Accounting
in the full report
Accounting gap: minor
8 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.