← State of Embedded Finance 2026

360 Payments

Can a transparent payment ISO for auto shops become the full financial operating system—payments, capital, and banking—for independent small-business mechanics?

HQCampbell, CA 95008
IndustryVertical SaaS / Automotive
The story

360 Payments started as a transparent payment processor—a registered ISO of Wells Fargo and Fifth Third Bank—serving independent automotive repair shops, dental, and medical businesses frustrated by opaque card-processing fees. By 2021, the company leveraged deep merchant trust to layer embedded capital (360 Capital, via Parafin) on top of its payment rails, crossing $100M in cumulative lending origination. It then expanded into banking territory with the 360 Spend Card and 360 Cash Account, effectively evolving from a pure-play payments ISO into a financial services platform for SMB auto shops.

Last 12 months
2025-10
2025-11
Product timeline
2021
Launched 360 Capital embedded lending program in partnership with Parafin, offering merchant cash advances, term loans, and flex loans to auto shop owners.· lending
2025
360 Capital surpassed $100M in cumulative origination volume with 900+ businesses funded, per Parafin case study published October 2025.· lending
2025
Launched 360 Spend Card and 360 Cash Account, extending into business banking and spend management powered by Parafin/Marqeta/Column N.A.· banking
Regulated entities
Registered ISO
US
360 Payment Solutions, Inc.
The stack
Payments / PSP
Wells Fargo Bank, N.A. (self-operated ISO)Fifth Third Bank, N.A. (self-operated ISO)
Banking / BaaS
Parafin
Card issuing
Marqeta
Lending
Parafin360 Capital — MCA (merchant cash advance)360 Capital — Term Loan360 Capital — Flex Loan360 Spend Card (revenue-based repayment line of credit)
Sponsor bank
Column N.A.
Accounting gap: minor