Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 1 company across 1 category.
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Founded in 2017 as an AI-first identity verification vendor, Shufti Pro has scaled to serve 2,000+ clients across 240+ regions with a strategy centred on owning its entire identity stack in-house — no OCR, liveness, face-matching, or AML vendors upstream. Its 2022 Series A from Updata Partners funded international expansion (offices now across UK, US, Sweden, Cyprus, UAE, Singapore, Hong Kong, Pakistan). Recent product moves push Shufti beyond onboarding KYC into perpetual monitoring, crypto Travel Rule compliance, EUDI wallet onboarding, and agentic AI compliance tooling — positioning it as an end-to-end regulated-lifecycle platform rather than a point KYC vendor.
Other KYC providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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<img src="https://www.embeddedfinanceindex.com/api/badge/shufti-pro/install" width="1" height="1" alt="" style="display:none">1 company is linked to shufti pro in the Embedded Finance Index 2026, through their own public disclosures or shufti pro's published customer list, including Durable.
shufti pro is an embedded-finance provider in KYC. It ranks #63 of 66 KYC providers by linked companies.
The most-named KYC alternatives to shufti pro are Sumsub (43 buyers), Persona (36 buyers), Veriff (35 buyers), Onfido (34 buyers), Stripe (24 buyers) and Socure (23 buyers).
shufti pro was founded by Shahid Hanif and Victor Fredung and is founded in 2017, headquartered in London, United Kingdom.
shufti pro has raised $20M+ (disclosed) in total.
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