Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 1 company across 1 category.
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Founded in 1997 with the disruptive 'Name Your Own Price' model, Priceline evolved from a quirky consumer bidding platform into a mainstream OTA and the anchor brand of Booking Holdings. Over two decades it shifted from product innovation (opaque pricing) to scale — acquiring Kayak in 2012 and joining a portfolio of six travel brands under one public company. More recently, Priceline has leaned into embedded finance as a growth lever: launching BNPL through Affirm for both B2C and its B2B Partner Solutions arm, and embedding insurance via Cover Genius's XCover platform, positioning financial services as a checkout conversion and retention tool rather than a standalone product.
Other Travel providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #8 of 8 in Travel — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/priceline/install" width="1" height="1" alt="" style="display:none">1 company is linked to Priceline in the Embedded Finance Index 2026, through their own public disclosures or Priceline's published customer list, including Ramp.
Priceline is an embedded-finance provider in Travel. It ranks #8 of 8 Travel providers by linked companies.
The most-named Travel alternatives to Priceline are Duffel (7 buyers), Expedia (5 buyers), Hopper (5 buyers), Spotnana (3 buyers), Navan (2 buyers) and Agoda (1 buyer).
Priceline was founded by Jay S. Walker and is founded in 1997, headquartered in Norwalk, Connecticut, United States.
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