Lovable
ProviderEmbedded-finance supplier tracked in the Embedded Finance Index — no company has publicly disclosed it yet. Filed under Horizontal SaaS / AI App Builder.
Founded in 2023 as a 'vibe coding' platform enabling non-technical users to build full-stack web apps via conversational prompts, Lovable grew at an unprecedented pace—reaching $100M ARR within eight months of launch. The company initially monetized via SaaS subscriptions processed through Stripe, then expanded by embedding Paddle and Stripe as first-class payment primitives directly within the builder workflow, so app creators could go from prompt to revenue without leaving the platform. By 2026, Lovable had evolved from a pure dev-tool into an application platform with embedded monetization infrastructure, signalling ambitions to own the full app-creation-to-revenue stack.
- 2025-12Raised $330M Series B at $6.6B valuation led by CapitalG and Menlo Ventures; Nvidia NVentures, Salesforce Ventures, Khosla Ventures, EQT Growth also participated. source ↗
- 2026-01Stripe announced Lovable is expanding its Stripe relationship to include usage-based billing for Lovable Cloud, on top of existing payments and subscriptions use. source ↗
- 2026-04Lovable Payments launched with Paddle integration (Merchant of Record), enabling app builders to go from prompt to live revenue; Paddle handles VAT, tax, and fraud across 200+ markets. source ↗
- 2026-04Privacy Policy updated to April 14, 2026 version; Lovable Labs Incorporated named as legal entity. source ↗