Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 4 companies across 1 category.
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Empower Finance started as a mobile-first personal finance and budgeting app for millennials, combining AI recommendations with human financial planners. It pivoted toward embedded consumer banking and credit, launching cash advance and banking account products under its own brand (Thrive). The acquisition of Petal Card, Inc. expanded Empower into credit cards and broader credit health improvement, repositioning the company from a financial wellness app to a fuller-stack consumer fintech offering banking, lending, and credit products to underserved consumers.
Other Retirement / Wealth providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #7 of 37 in Retirement / Wealth — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/empower/install" width="1" height="1" alt="" style="display:none">4 companies are linked to Empower in the Embedded Finance Index 2026, through their own public disclosures or Empower's published customer list, including Midland States Bank, Godaddy, Mcdonalds and JPMorgan Workplace Solutions.
Empower is an embedded-finance provider in Retirement / Wealth. It ranks #7 of 37 Retirement / Wealth providers by linked companies.
The most-named Retirement / Wealth alternatives to Empower are Drivewealth (16 buyers), Vestwell (15 buyers), guideline (11 buyers), Betterment at Work (6 buyers), Atomic Brokerage (4 buyers) and betterment (4 buyers).
Empower was founded by Warren Hogarth and is founded in 2016, headquartered in San Francisco, California, USA.
Empower has raised unknown in total.
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