“Can a vertical-SaaS gym platform monetize its 6,000+ fitness businesses more deeply through embedded payments, insurance, and AI beyond seat-based SaaS pricing?”
Zen Planner was founded in 2006 as gym management software for martial arts schools and has grown into an all-in-one vertical SaaS for boutique fitness studios, CrossFit boxes, and MMA/BJJ gyms. It was acquired by Daxko (a broader fitness/wellness SaaS operator) and now sits inside the Daxko portfolio alongside Club Automation, Motionsoft, and VFP. Its embedded finance strategy is anchored on 'Zen Planner Payments,' powered by in-house Daxko Payments, with adjacent embedded products in business insurance and AI-driven marketing. Payroll and retirement remain notably absent from the stack.
Zen Planner processes payments through Daxko Payments (in-house). Disclosed money-movement rails: ACH.
Zen Planner's embedded insurance is provided by Zen Planner Business Insurance (embedded partner, unnamed).
The Embedded Finance Index 2026 maps 3 layers in Zen Planner's stack: Payments / PSP (Daxko Payments (in-house)); Money movement (ACH); Insurance (Zen Planner Business Insurance (embedded partner, unnamed)).
Zen Planner is founded in 2006 and headquartered in Homewood, Alabama, United States.
Zen Planner has raised $11.2M in total (latest round: Acquired (Buyout/LBO)).
Zen Planner's acquisitions include SugarWOD.
Get a read on where your own stack stands against Zen Planner and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.