“Can ZebPay become the go-to multi-product crypto financial platform for retail and institutional users across India, Singapore, and Australia?”
Founded in 2014 as one of India's earliest Bitcoin exchanges, ZebPay built a large retail customer base before being forced to suspend Indian operations in 2018 following an RBI banking ban on crypto. The company restructured internationally, establishing regulated entities in Singapore (MAS-licensed Digital Payment Token Service) and Australia (AUSTRAC-registered) and relaunched India operations after the Supreme Court overturned the RBI ban in 2020. Since relaunching, ZebPay has added crypto lending/earn products, a futures trading offering, OTC services, and crypto tax integrations — evolving from a simple spot exchange into a multi-product crypto financial platform across three jurisdictions.
Zebpay's crypto products run on BitGo.
The Embedded Finance Index 2026 maps 2 layers in Zebpay's stack: Lending (Crypto Lending (earn up to 3% on BTC, 7% on ETH/Dai, 12% on Tether) and ZebPay Earn (passive returns up to 8.5%)); Crypto (BitGo).
Zebpay is founded in 2014 and headquartered in Singapore (Genie Technologies Pte Ltd) / Hyderabad, India (Awlencan Innovations India Limited) / Melbourne, Australia (Awlencan Innovations Australia Pty Ltd).
Get a read on where your own stack stands against Zebpay and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.