Yieldstreet
“Can a retail-accessible private-markets platform build deep enough infrastructure—banking, lending, wealth management, and tax—to become the financial OS for the mass-affluent investor?”
Founded2015
HQNew York City, US
FoundersMilind Mehere, Michael Weisz
Total raised~$262M+
Latest roundSeries C, June 2021
IndustryFintech / Investment
The story
Founded in 2015 as Yieldstreet to give retail and accredited investors access to alternative assets (real estate, legal finance, shipping, art) previously reserved for institutions. Expanded beyond pure deal origination into a broader wealth management platform with banking (Evolve-backed wallet), IRA investing, and managed portfolios. In 2025 rebranded as Willow Wealth, signaling a move from a niche alternative-investment marketplace toward a comprehensive private-markets wealth platform for the mass affluent.
Last 12 months
Product timeline
2015
Founded as Yieldstreet by Milind Mehere and Michael Weisz to democratize access to alternative investments previously reserved for institutional and ultra-high-net-worth investors.· pivot
2019
Raised $62M Series B to expand platform to broader investor base including non-accredited investors.· banking
2021
Raised $100M Series C led by Tarsadia Investments; began exploring SPAC listing and acquisitions.· ipo
2022
Launched Yieldstreet Wallet (bank account product) powered by Evolve Bank & Trust, enabling cash management on the platform.· banking
2025
Rebranded from Yieldstreet to Willow Wealth, reflecting broader wealth management positioning.· pivot
2025
Partnered with Upgrade Inc. to offer consumer BNPL travel loan assets through the platform, closing first transaction in April 2025.· lending
The stack
4 layers disclosed in Yieldstreet’s embedded-finance stack
Money movement
Banking / BaaS
in the full report
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: minor
5 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.