“Can a retail-accessible private-markets platform build deep enough infrastructure—banking, lending, wealth management, and tax—to become the financial OS for the mass-affluent investor?”
Founded in 2015 as Yieldstreet to give retail and accredited investors access to alternative assets (real estate, legal finance, shipping, art) previously reserved for institutions. Expanded beyond pure deal origination into a broader wealth management platform with banking (Evolve-backed wallet), IRA investing, and managed portfolios. In 2025 rebranded as Willow Wealth, signaling a move from a niche alternative-investment marketplace toward a comprehensive private-markets wealth platform for the mass affluent.
Yieldstreet discloses Evolve Bank & Trust as its banking provider, according to the Embedded Finance Index 2026.
Yieldstreet does not disclose a bank charter of its own; its banking services are provided through Evolve Bank & Trust.
Yieldstreet moves money over ACH.
The Embedded Finance Index 2026 maps 4 layers in Yieldstreet's stack: Money movement (ACH); Banking / BaaS (Evolve Bank & Trust); Lending (Consumer BNPL travel loans (via Upgrade/Flex Pay asset purchase), Private credit investments and Real estate debt); Sponsor bank (Evolve Bank & Trust).
Yieldstreet was founded by Milind Mehere and Michael Weisz and is founded in 2015, headquartered in New York City, US.
Yieldstreet has raised ~$262M+ in total (latest round: Series C, June 2021).
Get a read on where your own stack stands against Yieldstreet and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.