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YAP

“Can a partner-bank-powered neobank become the default consumer money app across MENA and South Asia?”

Founded2020
HQUnited Arab Emirates
Total raised$41M
Latest roundSeries A (partial), 2022
IndustryFintech / Neobank
The story

YAP launched in 2020 as a UAE-based neobank offering IBANs, cards, budgeting, and bill payments through a mobile app. Because it is not a chartered bank, it operates on top of partner-bank infrastructure — RAKBank in the UAE originally, and Bank AlJazira in Saudi Arabia via a 2022 partnership. The company has since expanded regionally into Pakistan (pilot EMI licence, State Bank of Pakistan) and secured regulatory approvals in Ghana, positioning itself as a multi-market MENA/South Asia consumer neobank.

Last 12 months
—
Product timeline
2020
YAP founded in the UAE as a digital banking money app.· banking
2021
Consumer app launched; reaches 130,000+ users in the region.· banking
2022
Raised $41M from Aljazira Capital and others; announced partnership with Bank AlJazira to launch in Saudi Arabia; regulatory approvals in Pakistan and Ghana.· banking
2024
Secured pilot EMI license from State Bank of Pakistan for YAP Pakistan.· banking
Regulated entities
1
regulatory licence held by YAP
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in YAP’s embedded-finance stack
Sponsor bank
Bank AlJazira
Accounting gap: none

YAP — frequently asked

What bank does YAP use?

YAP discloses Bank AlJazira as its sponsor bank, according to the Embedded Finance Index 2026.

Is YAP a bank?

YAP does not disclose a bank charter of its own; its banking services are provided through Bank AlJazira.

Where is YAP headquartered?

YAP is founded in 2020 and headquartered in United Arab Emirates.

How much funding has YAP raised?

YAP has raised $41M in total (latest round: Series A (partial), 2022).

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