Wine Kin
“Can a digitally-native négociant out-operate Southeast Asia's traditionally offline fine wine merchants on price, service and margin?”
Founded2023
HQSingapore
FoundersDesmond Yeo
IndustryE-commerce / DTC brand
The story
Wine Kin is a digital-first fine wine, spirits and sake retailer founded in Singapore in 2023 by négociant Desmond Yeo. Unlike most wine retailers operating offline, Wine Kin built its operations around technology from day one, leaning on cloud accounting and embedded financial infrastructure (Airwallex + Xero) to automate payments and reconciliation.
Last 12 months
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Product timeline
2023
Wine Kin founded by négociant Desmond Yeo as an online retailer of fine wines, spirits and sake for Southeast Asia.· pivot
The stack
Accounting gap: minor