Whish Money
“Can a Lebanese licensed fintech become the all-in-one digital payments and remittance OS for Lebanon's cash-heavy economy and its global diaspora?”
Founded2019
HQBeirut, Lebanon
IndustryFintech / Consumer banking
The story
Founded in 2019 as WOO CASH SAL, a licensed Lebanese cash money transfer company. Rebranded to Whish Money in 2021 and expanded into digital wallets, obtaining a BDL e-wallet license in 2022. Has since evolved into a multi-product fintech offering a Visa-branded card, merchant payment gateway (Whish Pay), corporate payroll disbursement, bill payments, and international remittance — positioning itself as the primary cashless financial platform for Lebanon's underbanked population and its diaspora.
Product timeline
2019
WOO CASH SAL incorporated in Lebanon and licensed by the Central Bank of Lebanon under license no. 42/5/19 as a money remittance company.· pivot
2021
WOO CASH SAL rebranded to WHISH MONEY SAL, signalling broader digital wallet ambitions.· pivot
2022
Obtained e-wallet license from Banque du Liban under Resolution No. 19/21/22 (dated August 10, 2022), enabling digital wallet and card products.· banking
2023
Launched Whish Visa Card (virtual and physical Platinum) linked to the Whish App USD wallet, enabling cross-border Visa transactions.· card
2024
Integrated Veem Payments for US/Canada bank account top-ups into Lebanese Whish wallets, enabling diaspora remittance flows.· banking
2025
Launched Whish Pay merchant gateway with Shopify, WordPress, and custom website integrations; introduced Scan to Pay via Areeba and CCM POS.· banking
Regulated entities
2
regulatory licences held by Whish Money
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
4 layers disclosed in Whish Money’s embedded-finance stack
Payments / PSP
Whish Pay (self-operated)Veem
Money movement
in the full report
Card network
in the full report
FX & payouts
in the full report
Accounting gap: minor
3 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.