Wedge
“Can an embedded payments platform give retailers the economic and loyalty benefits of owning their own branded payment and wallet layer without building it in-house?”
HQAustin, Texas, USA
IndustryInfrastructure / Payments
The story
Wedge is an embedded payments infrastructure company targeting retailers, enabling merchants to own branded checkout experiences, loyalty wallets, and rewards programs. The platform connects to 10,000+ financial institutions and positions itself as an alternative to third-party payment processors, allowing retailers to capture balance-sheet value (à la Starbucks loyalty) rather than ceding it to external payment networks.
Last 12 months
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Product timeline
2024
Wedge Operations, LLC operating as an embedded payments platform for retailers, offering branded payments, wallets, and rewards.· payments
The stack
3 layers disclosed in Wedge’s embedded-finance stack
Payments / PSP
Fiserv (partner)
Banking / BaaS
in the full report
Card issuing
in the full report
Accounting gap: none
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.