← State of Embedded Finance 2026

Wealthyhood

Can a retail wealth-building app become the embedded investing layer for European banks?

HQLondon, United Kingdom (Wealthyhood Ltd); Athens, Greece (Wealthyhood Europe AEPEY)
Total raised~€9.6M disclosed
Latest round€6M, led by Bank of Cyprus (March 2026)
IndustryFintech / Investment
The story

Wealthyhood started as a UK-based retail wealth-building app (operating as an FCA appointed representative of RiskSave Technologies), targeting younger investors with commission-free stocks, ETFs, fractional shares and portfolio automation. Following its 2025 Seed round, it acquired its own EU investment firm license via Wealthyhood Europe AEPEY (HCMC-regulated) and shifted to a dual UK/EU model with active European expansion. The 2026 Bank of Cyprus strategic round signals a pivot toward B2B/B2B2C wealthtech — offering its platform to banks and financial institutions in Southern Europe.

Last 12 months
2025-04
2026-03
Product timeline
2025
Raises €3.6M Seed round led by Global Wealth Group; enters Greek market and B2B for banks/financial institutions.· funding
2026
Raises €6M strategic round led by Bank of Cyprus, establishing commercial partnership.· funding
Regulated entities
Investment Firm (AEPEY)
EU (Greece, HCMC)
Wealthyhood Europe AEPEY
Appointed Representative (FCA)
UK FCA
Wealthyhood Ltd (FRN 933675, principal: RiskSave Technologies Ltd FRN 775330)
The stack
Payments / PSP
Card payments (Visa/Mastercard)Apple PayGoogle PaySEPA / SEPA Instant bank transfers
Sponsor bank
RiskSave Technologies Ltd (UK principal firm, FRN 775330)
Accounting gap: none