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← Embedded Finance Index 2026

VTEX

“Can a commerce platform for global enterprise brands become the full-stack AI operating system for omnichannel retail — spanning storefront, customer experience, search, ads, and marketplace?”

Founded2000
HQNew York, NY, USA (with main operations in Brazil)
FoundersMariano Gomide de Faria, Geraldo Thomaz
Total raised$365M+
Latest roundSeries D, 2020
Valuation$1.7B (2020, unicorn); IPO 2021 (NYSE: VTEX)
IndustryE-commerce / Platform
The story

Founded in 2000 as a textile B2B procurement platform in Brazil, VTEX quickly pivoted into full-stack e-commerce SaaS for large enterprises. After scaling across Latin America through the 2010s, it raised $365M and went public on NYSE in 2021. More recently, VTEX has repositioned itself as an 'AI-Native Commerce Suite' targeting CIOs and CEOs of global enterprises, adding an AI-powered CX platform, retail media (VTEX Ads), and agentic commerce capabilities on top of its core commerce infrastructure.

Last 12 months
2025-05
2025-01
Product timeline
2000
Founded in Brazil as 'Vitrine Têxtil', a B2B procurement platform for the textile industry.· pivot
2007
Rebranded to VTEX and pivoted toward e-commerce platform services.· pivot
2019
Expanded internationally beyond Latin America, entering EMEA and US markets.· expansion
2020
Raised $225M Series D at $1.7B valuation, achieving unicorn status.· funding
2021
IPO on NYSE (ticker: VTEX), becoming a publicly listed company.· ipo
2024
Named Challenger in Gartner Magic Quadrant for Digital Commerce; launched VTEX CX Platform (AI-native customer service).· product
2025
Rebranded as 'AI-Native Commerce Suite', launching agentic WhatsApp commerce, AI Search, VTEX Ads Platform, and Data Insights Agent.· product
The stack
2 layers disclosed in VTEX’s embedded-finance stack
Payments / PSP
Stripe
Accounting
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

VTEX — frequently asked

Who is VTEX's payment processor?

VTEX processes payments through Stripe.

Which accounting software does VTEX integrate with?

VTEX integrates with ERP integrations (Brightpearl, Aptean Catalyst, Aquilon, ECI Software Solutions, and others via VTEX API).

What is VTEX's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in VTEX's stack: Payments / PSP (Stripe); Accounting (ERP integrations (Brightpearl, Aptean Catalyst, Aquilon, ECI Software Solutions, and others via VTEX API)).

Who founded VTEX?

VTEX was founded by Mariano Gomide de Faria and Geraldo Thomaz and is founded in 2000, headquartered in New York, NY, USA (with main operations in Brazil).

How much funding has VTEX raised?

VTEX has raised $365M+ in total (latest round: Series D, 2020; valuation: $1.7B (2020, unicorn); IPO 2021 (NYSE: VTEX)).

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