← Embedded Finance Index 2026

Viably

Can Viably become the all-in-one financial OS for eCommerce SMBs by combining global banking, AI-matched funding from 100+ capital providers, and embedded insurance under one platform?

Founded2021
HQCary, NC, USA
Latest roundSeries A2, October 2024
IndustryFintech / SMB banking
The story

Founded in 2021 as an eCommerce-focused working capital lender offering revenue-based funding tied to seller sales performance. Viably pivoted toward a broader financial operating system for eCommerce SMBs, layering in global banking (via Airwallex), debit card issuance (via Piermont Bank), business insurance (via Coverdash), and a lending marketplace ('Funding Copilot') aggregating 100+ capital partners. The company now positions itself as an all-in-one financial platform for eCommerce sellers, differentiating on multi-currency global accounts and AI-matched funding rather than balance-sheet lending alone.

Last 12 months
2024-10
Product timeline
2021
Viably founded as a financial platform targeting eCommerce sellers, initially focused on working capital / revenue-based funding.· lending
2022
Launched banking products and partnered with Piermont Bank (Member FDIC) to issue the Viably Mastercard debit card.· banking
2023
Partnered with Airwallex to launch Viably Global Account, enabling multi-currency accounts and cross-border payments for eCommerce sellers.· banking
2023
Launched eCommerce business insurance in partnership with Coverdash, offering instant quotes from 30+ carriers inside the Viably platform.· banking
2024
Launched Funding Copilot, an AI-powered marketplace aggregating 100+ capital providers to surface best funding offers for eCommerce sellers.· lending
2024
Raised Series A2 round of $4.1M to expand financial platform capabilities.· acquisition
The stack
6 layers disclosed in Viably’s embedded-finance stack
Banking / BaaS
Piermont Bank
Card issuing
in the full report
Lending
in the full report
Insurance
in the full report
Sponsor bank
in the full report
FX & payouts
in the full report
Accounting gap: significant
10 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.