Vetstoria
“Can a veterinary online-booking tool become the payments and digital-front-door OS for the global veterinary clinic long tail?”
Founded2015
HQLondon, United Kingdom
FoundersJulien Renard, Julien Poublon, Damjee Ediriweera
IndustryVertical SaaS / Veterinary
The story
Vetstoria was founded in 2015 by two veterinarians and an engineer to fix a single problem: pet owners couldn't self-book appointments and front desks were drowning in phone calls. The company expanded from booking into websites and payments, integrating with 30+ practice management systems globally. In 2022 it was acquired into the PetDesk (Petvisor) family, and by 2026 it is being unified under the PetDesk brand — effectively becoming the international arm of a US-based veterinary software platform. In the US, Vetstoria operates as PetDesk.
Product timeline
2015
Vetstoria founded by two veterinarians and an engineer to automate appointment scheduling for vet practices· founding
2022
Joined PetDesk family alongside WhiskerCloud and Kontak under Petvisor/PetDesk Brand Holdings· acquisition
2024
Rebranded online payments product as Vetstoria Pay with a single unified payment provider (Global Payments) for online and in-clinic transactions· product
2026
Announced unification under the PetDesk brand — 'Vetstoria by PetDesk' transition begins May 2026· pivot
The stack
1 layer disclosed in Vetstoria’s embedded-finance stack
Payments / PSP
Accounting gap: minor