“Can a veterinary online-booking tool become the payments and digital-front-door OS for the global veterinary clinic long tail?”
Vetstoria was founded in 2015 by two veterinarians and an engineer to fix a single problem: pet owners couldn't self-book appointments and front desks were drowning in phone calls. The company expanded from booking into websites and payments, integrating with 30+ practice management systems globally. In 2022 it was acquired into the PetDesk (Petvisor) family, and by 2026 it is being unified under the PetDesk brand — effectively becoming the international arm of a US-based veterinary software platform. In the US, Vetstoria operates as PetDesk.
Vetstoria processes payments through Global Payments.
Vetstoria was founded by Julien Renard, Julien Poublon and Damjee Ediriweera and is founded in 2015, headquartered in London, United Kingdom.
Get a read on where your own stack stands against Vetstoria and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.