Typeform
“Can a design-led form builder become the intelligent data capture OS for businesses by embedding AI into conversational data collection?”
Founded2012
HQBarcelona, Spain
FoundersRobert Munoz, David Okuniev
Total raised$170M+
Latest roundSeries C, March 2022
Valuation$935M post-money (2022)
IndustryHorizontal SaaS / Forms & Surveys
The story
Founded in 2012 as a design-forward form and survey builder emphasizing conversational UX, Typeform differentiated on aesthetics and engagement over incumbents like SurveyMonkey. After steady SaaS growth, it raised a $135M Series C in 2022 at close to unicorn valuation to expand its no-code data collection platform. The company has since pivoted meaningfully into AI-augmented form creation, embedding OpenAI and Anthropic LLM capabilities directly into its product under a branded 'Typeform AI' feature, positioning it as an intelligent data capture layer rather than just a form builder.
Product timeline
2012
Founded in Barcelona by Robert Munoz and David Okuniev as a conversational online form and survey builder.· pivot
2013
Raised €550K seed round led by Point Nine Capital; launched beta product.· banking
2017
Raised $35M Series B from General Atlantic to accelerate growth.· pivot
2022
Raised $135M Series C at $935M valuation led by Sofina; reached $70M+ ARR.· pivot
2023
Launched AI-powered form generation features using OpenAI and Anthropic (via Amazon Bedrock) models.· pivot
The stack
2 layers disclosed in Typeform’s embedded-finance stack
Payments / PSP
StripePayPal
Accounting
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.