← Embedded Finance Index 2026

Trii

Can a low-cost digital brokerage democratize retail investing across Latin America the way Robinhood did in the US?

Founded2021
HQBogotá, Colombia
Total raised$8.4M
Latest roundLater Stage VC, $1.12M
IndustryFintech / Investment
The story

Founded in 2021 in Colombia, Trii set out to democratize access to the stock market for Latin American retail investors by offering low-commission trading in Colombian equities, ETFs, mutual funds, and CDTs via a fully digital app. The company partnered with Acciones & Valores S.A. SCB (a broker regulated by the Superintendencia Financiera de Colombia) as its core brokerage backbone rather than operating a broker-dealer directly. After Y Combinator backing in 2023 and a strategic investment from Bancolombia, Trii reached breakeven and is now expanding geographically, targeting Mexico in 2026 with operations already in Colombia, Peru, and Chile.

Last 12 months
2025-05
2026-02
Product timeline
2021
Founded in Colombia with a mission to democratize access to financial markets in Latin America.· pivot
2022
Reached first 100,000 active investors on the platform.· banking
2023
Backed by Y Combinator accelerator program.· pivot
2023
Grupo Bancolombia became a shareholder with a US$3 million investment.· pivot
2025
Reached profitability (punto de equilibrio) and announced plans for expansion to Mexico in 2026.· pivot
2026
Updated order routing contract (Contrato de ruteo de ordenes, Febrero 2026), reflecting continued regulatory compliance.· pivot
The stack
1 layer disclosed in Trii’s embedded-finance stack
Lending
Soluciones de crédito (credit solutions via Trii Solutions S.A.S.)
Accounting gap: none