“Can a low-cost digital brokerage democratize retail investing across Latin America the way Robinhood did in the US?”
Founded in 2021 in Colombia, Trii set out to democratize access to the stock market for Latin American retail investors by offering low-commission trading in Colombian equities, ETFs, mutual funds, and CDTs via a fully digital app. The company partnered with Acciones & Valores S.A. SCB (a broker regulated by the Superintendencia Financiera de Colombia) as its core brokerage backbone rather than operating a broker-dealer directly. After Y Combinator backing in 2023 and a strategic investment from Bancolombia, Trii reached breakeven and is now expanding geographically, targeting Mexico in 2026 with operations already in Colombia, Peru, and Chile.
Trii is founded in 2021 and headquartered in Bogotá, Colombia.
Trii has raised $8.4M in total (latest round: Later Stage VC, $1.12M).
Get a read on where your own stack stands against Trii and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.