“Can an AI-native finance OS for UK consumer brands own cash-flow, payments and embedded working capital in one workflow?”
Triffin began in 2023 as Viable, an AI finance workflow tool for consumer brands operated by Run Viable Limited out of Rise London. It rebranded to Triffin and in 2025 stood up Triffin Capital Limited as a separate FCA-registered credit entity, moving from pure SaaS into embedded lending. The November 2025 partnership with Froda Embedded formalised the model: Triffin owns the AI cash-flow/payments UX, Froda provides the balance sheet behind working capital.
Triffin's lending and capital products are provided by Froda Embedded and Triffin Capital Limited (in-house).
Triffin connects to bank accounts through Plaid.
The Embedded Finance Index 2026 maps 2 layers in Triffin's stack: Lending (Froda Embedded, Triffin Capital Limited (in-house), Buy now, pay later for inventory, Instant payment on retail and wholesale invoices (invoice finance) and 2 others); Open banking (Plaid).
Triffin is founded in 2023 and headquartered in London, United Kingdom.
Triffin has raised £2.4M (Companies House / LinkedIn); $3.05M (PitchBook, latest seed) in total (latest round: Seed, 2024).
Get a read on where your own stack stands against Triffin and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.