← State of Embedded Finance 2026

Tpay Mobile

Can a DCB-native mobile payments aggregator become the dominant embedded finance layer for merchants and operators across the Middle East, Turkey, and Africa?

Founded2014
HQUnited Arab Emirates
IndustryFintech / Cross-border payments
The story

Founded in 2014 as PAY MOBILE FZ-LLC in the UAE, Tpay Mobile grew into a leading Direct Carrier Billing (DCB) and mobile payments aggregator across the META region. The company expanded beyond digital content billing into real-world e-commerce and Open Banking, positioning itself as a connectivity layer between mobile operators, merchants, and consumers in underbanked markets. Its 2024 rebrand to 'tpay' reflects a broader embedded finance ambition, emphasizing micro-payments and financial inclusion for populations without traditional banking access.

Last 12 months
Product timeline
2014
Founded as PAY MOBILE FZ-LLC, headquartered in UAE, focused on mobile payment solutions for the META region.· pivot
2016
Established presence in Turkey under the 'Payguru' brand, expanding Direct Carrier Billing (DCB) into e-commerce verticals.· banking
2024
Rebranded and refreshed web presence under 'tpay' name, emphasizing Open Banking and financial innovation for the Middle East.· pivot
The stack
Payments / PSP
Tpay Mobile Direct Carrier Billing (self-operated)Tpay Mobile Direct Wallet Billing (self-operated)
Lending
YouLendRevenue-based financing for Polish SMEs via YouLend partnership
Accounting gap: none