Toshiba
“Can a legacy retail POS hardware vendor transform into a cloud-native commerce platform that embeds third-party payments and financial services as a differentiated layer for enterprise retailers?”
Toshiba Global Commerce Solutions began as a retail POS hardware and software business spun off from Toshiba's consumer electronics division. Over time it transitioned from legacy proprietary systems (TCx® Pay, TCx® Simplify) toward cloud-native, API-first retail commerce platforms under the ELERA brand. The embedded finance angle centers on payments facilitation — integrating third-party acquirers like Adyen and Worldline into the ELERA Payments platform — rather than building its own financial products. In South Africa, Toshiba Tech (a separate regional entity) has also piloted SME lending and BaaS-adjacent solutions through third-party partnerships.