“Can a vertical SaaS for German craftspeople use embedded payments as a wedge into becoming the financial OS for the trades?”
ToolTime started as a digital workflow/project management SaaS for German craftspeople (Handwerker). After raising ~€55M and reaching 20,000+ customers, it launched ToolTime Pay in 2024 — an embedded payments layer powered by Adyen — to move beyond workflow software into financial services. Per the company's CPO, ToolTime explicitly chose embedded banking/payments over open banking as the wedge into a broader financial product suite.