“Can Oman's first licensed non-bank fintech become the country's dominant financial super-app, bundling payments, cards, installments, remittances, insurance, and loyalty into one regulated platform?”
Founded in 2016 as an e-payment solutions provider, Thawani launched its first mobile wallet app in 2018 and secured Oman's first non-bank fintech PSP license in 2020. Over time, the company expanded beyond payments into a super-app covering prepaid and credit cards (via Visa), installment lending (via National Finance), international remittances, insurance, bill payments, and a loyalty program. By 2025–2026, Thawani positioned itself as Oman's first non-banking fintech super-app, explicitly pursuing embedded finance expansion including microfinancing, corporate cards, and institutional partnerships.
Thawani Pay processes payments through Thawani Pay (self-operated).
Thawani Pay's cards run on Visa.
Thawani Pay's lending and capital products are provided by National Finance.
The Embedded Finance Index 2026 maps 3 layers in Thawani Pay's stack: Payments / PSP (Thawani Pay (self-operated)); Card network (Visa); Lending (National Finance, Microfinancing (Fawran installment plans via Thawani Store), Credit Cards and Buy-now-pay-later / installments up to 24 months).
Thawani Pay was founded by Majid Al Amri and is founded in 2016, headquartered in Muscat, Oman.
Get a read on where your own stack stands against Thawani Pay and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.