“Can a merged EHR + practice-growth platform become the vertical operating system — including embedded payments and AI — for independent US medical practices?”
Tebra was formed in November 2021 through the merger of Kareo (cloud EHR / practice management) and PatientPop (practice growth / patient acquisition), unifying clinical, billing, and patient-experience tooling under a single brand for independent US medical practices. Since 2023 the company has increasingly leaned on embedded payments (Tebra Payments powered by Worldpay, plus a Stripe-based Patient Collect option) and AI Smart Staff as its main expansion vectors. The $250M 2025 round from Hildred with J.P. Morgan debt cements its positioning as the vertical operating system for independent US healthcare practices.