“Can MENA's leading BNPL convert its consumer footprint into a regulated, full-service financial services super-app across the GCC?”
Founded 2019 as MENA's first scaled BNPL, Tabby is now executing the BNPL-to-super-app playbook: Tweeq acquisition gave it a SAMA-licensed wallet in Saudi, the 2026 UAE SVF licence gave it the right to hold customer funds and issue spending accounts, and the Tabby Card extends Pay in 4 anywhere Visa is accepted. The strategic shift is from merchant-funded checkout BNPL to a full consumer financial services app (spend, send, save, pay later) — with the next frontier being B2B working capital.