Sulfah
“Can a SAMA-licensed mobile microlender become the consumer credit + retail-investment marketplace for Saudi Arabia?”
Founded2018
HQRiyadh, Saudi Arabia
IndustryFintech / Lending
The story
Founded 2018 in Riyadh as a mobile-first consumer microlender using AI/ML credit scoring, positioned as Saudi Arabia's first SAMA-licensed fintech in the consumer microfinance category. The company has since expanded from a pure lender to a two-sided platform — adding a peer-to-peer crowdfunding (investor) leg under the SAMA regulatory sandbox, allowing retail investors to fund consumer loans originated on the platform.
Last 12 months
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Product timeline
0
Authorized under SAMA regulatory sandbox to offer peer-to-peer crowdfunding (investor product).· pivot
2018
Founded in Riyadh as an AI/ML-driven consumer microfinance fintech.· founding
2022
Licensed by SAMA (license 63/أ ش/202203) to conduct consumer microfinance through fintech.· regulatory
Regulated entities
2
regulatory licences held by Sulfah
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Sulfah’s embedded-finance stack
Payments / PSP
Lending
in the full report
Accounting gap: none
4 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.