Stake
“Can a mobile-first retail brokerage expand from US-equities access into a full investing OS — spanning ASX, super, and yield — for ambitious Australians?”
Founded in 2017 as a consumer brokerage app to give Australians access to US equities with low fees, Stake differentiated itself by removing commissions and adding FX conversion at transparent rates. After establishing itself in Australia and New Zealand, Stake launched a UK entity regulated by the FCA, broadening its geographic footprint. The company has since evolved beyond simple stock trading into a broader retail investing suite — adding ASX trading, an SMSF administration product (Stake Super), and an income/yield fund (Stake Accumulate) — positioning itself as a multi-asset, multi-jurisdiction investing platform for retail Australasians.