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Ssp

Can SSP's API-first policy administration system become the backbone infrastructure layer for embedded insurance distribution across non-insurance digital ecosystems?

HQUnited Kingdom
IndustryVertical SaaS / Insurance
The story

SSP Worldwide is an established insurance software provider whose core product is a policy administration system (PAS) used by insurers and brokers. The company has pivoted toward positioning its API-driven PAS as embedded insurance infrastructure, enabling non-insurance sectors (telco, banking, travel, hospitality) to distribute insurance products through digital ecosystems. The partnership with Tink signals a move to embed open banking payment rails directly into the insurance policy lifecycle.

Last 12 months
2024-11
2024-01
Product timeline
2024
Published embedded insurance strategy blog outlining SSP's policy administration system (PAS) as infrastructure for telco, banking, and travel embedded insurance channels.· insurance
2024
Partnered with Tink to integrate open banking payments into its insurance platform.· banking
The stack
Open banking
Tink
Accounting gap: none