“Can SSP's API-first policy administration system become the backbone infrastructure layer for embedded insurance distribution across non-insurance digital ecosystems?”
SSP Worldwide is an established insurance software provider whose core product is a policy administration system (PAS) used by insurers and brokers. The company has pivoted toward positioning its API-driven PAS as embedded insurance infrastructure, enabling non-insurance sectors (telco, banking, travel, hospitality) to distribute insurance products through digital ecosystems. The partnership with Tink signals a move to embed open banking payment rails directly into the insurance policy lifecycle.
Ssp connects to bank accounts through Tink.
Ssp is headquartered in United Kingdom.
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