“Can a vertically integrated spend management platform — owning both the software and the e-money licenses — beat the BaaS-reliant competition in Europe?”
Soldo launched in 2015 as a consumer multi-user spending account, then pivoted to a business-focused prepaid card + spend management platform. Uniquely for the sector, Soldo operates its own regulated e-money institutions in both the UK (FCA) and Ireland (CBI), positioning 'Soldo Financial Services' as full-stack embedded finance rather than relying on third-party BaaS providers like Modulr or Railsr. Recent product expansion into bank transfers reflects the broader spend management category's move beyond cards into AP/bill pay.