“Can a lightweight, host-friendly PMS become the operating layer for the long tail of independent vacation rental hosts globally?”
Smoobu started in 2014 as a channel manager built by a vacation rental host frustrated by lack of tools for small operators. It expanded into a full PMS with booking engine, guest communication, website builder and dynamic pricing. Acquired by HomeToGo in 2021, it now serves as the SMB-facing PMS in the HomeToGo portfolio, layering in AI-assisted messaging, embedded payments (via Stripe Connect and PayPal), and smart-device orchestration via Seam.
Smoobu processes payments through Stripe Connect and PayPal.
Smoobu is founded in 2014 and headquartered in Berlin, Germany.
Get a read on where your own stack stands against Smoobu and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.