“Can a vertical SaaS for visitor attractions become the AI-native commerce and payments OS for leisure venues across Europe?”
Founded in 2018 as a smart-ticketing SaaS for visitor attractions (zoos, museums, amusement parks, FECs, theaters), Smeetz evolved into a unified commerce platform layering POS, kiosks, memberships, F&B, dynamic pricing and embedded payments on a single data layer. In 2024 it made Adyen its embedded-payments partner, turning payments into a core module rather than a bolt-on. In 2025-2026 it repositioned as 'AI-native', shipping AI dynamic pricing, an Atlas chatbot, and an MCP server that exposes Smeetz data to Claude/ChatGPT.
Smeetz discloses Adyen as its banking provider, according to the Embedded Finance Index 2026.
Smeetz does not disclose a bank charter of its own; its banking services are provided through Adyen.
Smeetz processes payments through Adyen.
Smeetz uses Adyen for FX and cross-border payouts.
Smeetz integrates with Accounting software (generic), BI tools, CRM platforms, Access control providers, REST API and Webhooks.
The Embedded Finance Index 2026 maps 4 layers in Smeetz's stack: Payments / PSP (Adyen); Banking / BaaS (Adyen); FX & payouts (Adyen); Accounting (Accounting software (generic), BI tools, CRM platforms, Access control providers and 2 others).
Smeetz was founded by Alexandre Martin and Morgan Siffert and is founded in 2018, headquartered in Lausanne, Vaud, Switzerland.
Get a read on where your own stack stands against Smeetz and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.