“Can Brazil's incumbent credit bureau evolve into the consumer financial OS — debt negotiation, credit marketplace, digital wallet, AI advisor — for the entire adult population?”
Founded 1968 as Brazil's original credit bureau; acquired by Experian in 2007 to become Serasa Experian. Over the last decade Serasa pivoted from a B2B data business into a direct-to-consumer financial health platform via the Serasa app — offering Score, Limpa Nome debt negotiation, a credit marketplace (Serasa Crédito), and a digital wallet (Carteira Digital) powered by acquired payments-institution PagueVeloz. Increasingly repositioning as an AI-first financial assistant (ChatGPT app, WhatsApp AI agent for SMBs).
Serasa discloses PagueVeloz (self-operated) as its banking provider, according to the Embedded Finance Index 2026.
Serasa does not disclose a bank charter of its own; its banking services are provided through PagueVeloz (self-operated).
Serasa processes payments through PagueVeloz (self-operated) and Zapay. Disclosed money-movement rails: Pix.
Serasa's lending and capital products are provided by Delend.
Serasa connects to bank accounts through Open Finance Brasil (self-operated).
Serasa integrates with Organizze (via Open Finance).
The Embedded Finance Index 2026 maps 6 layers in Serasa's stack: Payments / PSP (PagueVeloz (self-operated) and Zapay); Money movement (Pix); Banking / BaaS (PagueVeloz (self-operated)); Lending (Delend, Serasa Crédito (credit marketplace), Serasa eCred, MOVA (Credit as a Service — consignado privado BNPL) and 1 other); Open banking (Open Finance Brasil (self-operated)); Accounting (Organizze (via Open Finance)).
Serasa is founded in 1968 and headquartered in São Paulo, Brazil.
Serasa's acquisitions include PagueVeloz (2021).
Get a read on where your own stack stands against Serasa and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.